Harvest is organized around six practice areas. Publishing, social media and gaming are our expertise fields in the media landscape. In commerce, Harvest specializes in e-commerce, e-retail and B2B.

In all online industries Harvest has deep knowledge and experience gained by advising the top players in these industries and the background of the team members (eBay, Procter & Gamble, Roland Berger).  Harvest serves its clients in all practices at both a strategic (long term sustainable revenue growth) and tactical level (1-6 months top line growth).

Publishing

Over the last years we have seen a shift of advertising spending and user activity from traditional media (TV, print) to online. The challenge for traditional offline publishers is to serve their clients both on- and offline. This is not straightforward as the dynamics of online publishing very much differ from offline publishing. With its publishing practice Harvest has helped major global publishing companies to make to expand their presence to online and monetize their success. 

Social media

Through its social media practice, Harvest works for social media players and helps them to monetize their traffic. Examples of social media monetization are premium memberships, virtual goods, self-service banner tools and determining the optimal mix of direct banner sales and advertising via (blind) networks. Because of this experience with social media players, Harvest is also well positioned to help companies with their social media strategy.

Gaming

Casual gaming is a multi-billion dollar business that is rapidly growing across the globe. Advertising revenue, combined with in-game revenue are the key monetization levers for the gaming business. The experience Harvest has gained in gaming, social media and advertising makes us a perfect partner to optimize your gaming (related) business. 

E-commerce

E-commerce comprises of both classifieds and vertical portals, such as travel and jobs. This industry was the first industry to benefit from the unique strengths of the internet and it is the most mature online industry. The Harvest team has extensive experience in all parts of e-commerce, both through client work as well as experience gained at past employees.

E-retail

Harvest sees tremendous potential in e-retail. All indicators suggest that the percentage of goods and services sold online will take an enormous leap in the coming years. Harvest serves traditional consumer goods companies (brands) in formulating their direct to consumer strategy, traditional brick & mortar retailers making the transition to a multi-channel strategy, and online pure players in their quest for growing online revenues.

B2B

The online opportunity for B2B companies might not be as evident as in the other practices, yet is very real. Internet can be used as an analytical, automated, lead generation channel for your offline sales team. Next to that, direct online sales to businesses is a big opportunity. Experience has shown that also very high value items can be sold directly to businesses over the internet. Harvest has gained extensive experience in B2B, ranging from medical to lighting products.