Consumer Electronics manufacturer opens a webshop to start selling directly to consumers
A worldwide CE manufacturer opens a webshop to sell D2C in 10+ countries. For over 9 months Harvest supported the client on strategic and tactical issues. A channel conflict strategy, lead to various tactical projects like pricing and marketing adjustments, focus in promotions and setting up smart online marketing.
Results were a streamlined business with renewed focus, leading to a double-digit growth in revenue and margin.
NL market entry for a German loudspeaker manufacturer and retailer
The client was a leading loudspeaker brand in Germany, yet abroad rollouts to NL and UK were not successful up to now. In four months, Harvest created a sound market entry strategy based on internal and external analyses, developed a pragmatic action plan, and supported with the first phase of rollout. Finally a playbook with key-learnings from the project was created to improve future rollouts in other countries.
In NL 150% revenue growth was realized in 4 months with half of the initial budget, while lowering the cost per order with 80%.
Monetization quick scan for an international product comparison player
The client operated six product comparison websites across four countries. In a six-week project, Harvest analyzed in depth the key business metrics. In parallel, a front-end audit was done. The combination of the two resulted in strategic insights, leading to a new project that increased the footprint of the comparison site in the online- and offline value chain. Next to that, significant additional quick wins revenue has been identified.
Optimizing advertising pixels for the global leader in casual gaming
After a tactical and strategic monetization quick scan done by Harvest, a global leader in casual gaming asked us to optimize their advertising pixels for the short- and long term. The project deals with both realizing quick wins in display and text advertising, professionalize reporting and targeting (read: relevance) of network advertising, and being a strategic sparring partner for the 2011 direct sales strategy.
The project resulted in an advertising team with a strong focus on strategic projects vs. ad hoc projects, and in total EUR 500k quick wins advertising revenue
Monetization strategy for a major social network
For a major social network Harvest was asked to build and professionalize the monetization organization. To do this Harvest developed the long term monetization strategy and was fully responsible for the 2010 monetization targets.
This resulted in a state of the art structured monetization strategy including a triple-digit boost in tactical revenue within a year, adding over EUR 1 mln to the top line.